Started with kindness✧Made to spread positivity✧Growing through community
SMALL MOMENTS. A BIGGER PURPOSE.
It started with making someone Smile.
Before the clothes, there were videos, everyday moments, and a desire to bring a little light into people's lives. Follow the chapters that brought us here.
WHERE IT BEGAN
How It All Started
It started off with TikTok, with Dylan and his grandmother creating positive videos for people during COVID. What began as simple moments of spreading kindness quickly grew into something much bigger, reaching over 1.6 million followers and 200 million views.
Through that journey, they realized they had the opportunity to create something meaningful beyond content. In December of 2023, Smile Clothing was born, built on the same mission of spreading positivity and reminding people they matter.
DECEMBER 2023 & THE JOURNEY
The Journey
Originally named Make You Smile, Dylan and Mama began experimenting with designs, learning everything from scratch: building their website, growing their social media, and figuring out what it truly means to run a clothing brand.
It wasn’t easy. There were moments of uncertainty, challenges, and slow progress. But they kept showing up, kept learning, and kept pushing forward, turning an idea into something real and meaningful.
THE MISSION BEHIND THE MESSAGE
More Than a Brand
At the heart of Smile Clothing is something deeply personal. Dylan and his grandmother are inspired by Dylan’s mother, his own struggles with mental health, and a shared mission to help others feel seen and supported.
From donating thousands to mental health charities to giving back to their local community, everything they do is rooted in making a difference.
Smile Clothing is more than just a brand. It’s a family, a community, and a reminder that you’re never alone.
WHAT WE CARRY INTO EVERY PIECE
More than what you wear.
Explore the values at the heart of Smile.
Positivity with purpose
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Uplifting messages that can turn an ordinary moment into a reminder that brighter days are ahead.
Family & community
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From Dylan and Mama to everyone who wears Smile, connection is at the heart of the story.
A mission that matters
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Inspired by family and personal experience, Smile is rooted in helping people feel seen and supported.
TAKE A LITTLE POSITIVITY WITH YOU
What do you need to hear today?
Choose a reminder. Carry it into the rest of your day.
You matter. Just as you are.
A REMINDER FROM SMILE
YOU'RE PART OF THE STORY, TOO.
Wear the message. Keep the good going.
Find a piece that speaks to you, or join the Smile Ambassador family.
